A few things we believe to be true.

Online dating is ridiculous and broken, and friendlylook has the potential to fix it. We consider the existing model to be an egregious and unholy offense to singles everywhere. Misrepresentation by estrangers is an unaccountable, unreferenced environment is an irresponsible and inefficient way to meet someone. This unnatural construct is designed to serve the financial interests of the operators behind the sites at our own expense.

While dating and romance is largely a private business, the processes of meeting new people are more natural and fun as social endeavor.

Sharing the experience of meeting new people with single friends deepens the bonds of these friendships and is astonishingly fun.

Modeling the natural social environment and replicating this online provides a more efficient and rewarding experience and makes online dating more efficient.

Creating new adventure and meeting new people in life is a heathy and important thing. Life happens to us fast, “living a little” is smart.

The immense promise of technology holds to connect us with new people remains unfulfilled. It’s time for an evolutionary leap forward.

Relationships are too important to trust to a sordid, disingenuous industry more focused on profits than the welfare and success of those they purport to help.

Technology’s role in connecting us should respect the natural boundaries and limits of our scientific understanding. These limits are conveniently ignored and exploited by the major industry dating players.

The online social environment for meeting new people should be interesting, entertaining, and social. It should provide relatively “frictionless” opportunities to interact with new people who have a high probability of sharing important things in common with us.

Economic, sociological, psychological, and anthropological truth exists. This truth is discoverable through a combination of data and insight. Technology architected to mimic this natural truth will be nothing less than magical.

The internet is getting boring. So what’s missing?

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The internet seems to be getting a little boring somehow, does it not?

Is something interesting missing?

We would stop short of unequivocally stating what is missing is a smart application of technology to connect us with new people. However, it’s something nobody has managed to get close to right and it’s high on anyones list. There are simply no smart, fun, and interesting ways to connect with new people who are much like us online today.

Nothing entertaining or particularly fun. No online social party or watering hole.

The online dating sites don’t offer us much of an appealing option. A time consuming series of low probability blind dates with unreferenced e-strangers is unsurprisingly lame. Initially online dating provides maybe a fun new adventure. It does manage to provide us with entertaining stories to share with friends. With effort it will work but it’s not a pleasant experience getting to that point. The indignities accumulate rapidly to the point where the true inefficiency and flaws of the process are exposed and impossible to ignore.

Traditional online dating is actually anti-social and unnatural. Unholy even. No, we don’t consider it much of an option at all.

What is interesting is technology does indeed hold immense promise to help us connect with and meet new people who are like us. That’s no small thing. And while real life works serendipitously to help us in this area eventually, it presents inefficiencies and a set of challenges of its own. Combined, these circumstances make the utter lack of innovation in this industry all the more astonishing. It’s unreal the existing model has persisted for as long as it has.

Well, we believe it’s time for a entirely new and more reasonable approach.

Introducing “single social superpowers”, an astonishing new ability to engineer social opportunities to meet intriguing new people.

Turning nearly every assumption of the old online dating sites upside down and inside out, we are completely re imagining the existing “model”. In the process, we are building a magical tool and capability we always wished was available and possible.

Friendlylook is an exceptionally powerful people search engine to discover interesting available singles deep within our own networks. Once uncovered online, we are building a platform which provides a low key, social, and fun way to meet those of interest offline.

Imagine having an almost magical new ability to create social events and populate them with new people you and select friends find intriguing. Imagine a new ability to organize private dinner parties, house parties, and happy hours with interesting new people in the mix.

To be clear, what we are actually talking about here is nothing less than having the superpower to add single “hotties” to any social activity you desire. On demand. Anything from arranging a double date with a good single friend, to larger private parties and intimate gatherings of people you want to meet.

And though the network still allows for one on one dates, we’ve been wanting a way to create our own social events as a way to meet new people. It’s something which we feel must exist and the world must have.

We cannot imagine a more interesting combination of social online and offline models with more inherent potential for entertainment and fun than friendlylook.

Let’s say goodbye to anti social online dating, and say hello to “engineering social opportunity”.

Friendlylook immerses you in a high quality candidate pool of people who are much like you. It’s an efficient new way to “supercharge” your social life and populate your social calendar with private parties and events, opportunities to meet new people with mutual intent and interest understood in advance.

There isn’t a “social superpower” we’d rather have. Life changes with an ability to “pre arrange” intriguing new singles to meet you and your single friends whenever you want. Friendlylook has the potential to be the most powerful tool to create social adventure and supercharge your social life ever devised.

So, anyone ready to supercharge your social life and meet some amazing new people?